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In a unique and trend-setting move, a funeral home in El Salvador has embraced the Barbie mania sweeping Latin America by offering pink metal coffins with Barbie linings.
The Alpha and Omega Funeral Home, located in the city of Ahuachapán, near the Guatemalan border, has taken the Barbie fandom to an extreme level, allowing people to express their love for the iconic doll even in death.
The coffin’s pink design, adorned with little white stars, has gained significant popularity, becoming a symbol of individuality and personal choice even in funeral arrangements.
Owner Isaac Villegas revealed that the option of pink coffins was already available at the funeral home before the recent Barbie movie premiere in July.
However, the overwhelming craze for Barbie in Latin America inspired him to take it a step further and decorate the cloth linings of the coffins with pictures of the beloved doll.
The response has been overwhelming, and the funeral home has sold ten of these unique coffins.
The pink coffins have captured the imagination of the public, becoming a popular choice for future burial arrangements.
Traditionally, families in El Salvador preferred more somber colors like brown, black, white, or gray for coffins.
However, with changing preferences and a desire to celebrate the lives of their departed loved ones uniquely, the demand for vibrant pink coffins has surged.
The funeral home’s promotional campaign around the Barbie-themed coffins has contributed to their popularity, and Isaac Villegas has no plans to turn back.
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Barbie Mania: Shaping Latin American Culture
He anticipates producing more pink coffins as the demand continues to grow.
Barbie’s popularity has extended beyond the toy industry, infiltrating various aspects of Latin American culture.
From pink-colored tacos and pastries to commercial planes adorned with the Barbie logo, the doll’s influence is far-reaching.
Even in political demonstrations, the Barbie theme has made appearances.
In Peru, anti-government protestors dressed up women in pink and placed them in giant Barbie boxes to protest the administration.
In Mexico, Barbie outfits are being used to create awareness about the plight of mothers searching for missing loved ones.
The introduction of pink coffins with Barbie linings in El Salvador’s Alpha and Omega Funeral Home signifies a remarkable shift in funeral traditions.
It reflects the changing attitudes towards personalization and individual expression even in the afterlife.
The Barbie mania sweeping Latin America has transformed the doll from a mere toy into a symbol of empowerment, creativity, and social awareness.
Whether embraced for joyous celebrations or used to shed light on important societal issues, Barbie’s influence continues to shape cultural trends and evoke powerful emotions throughout the region.
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Source: ABC News
